Microformats – hCalendar

Microformats are something that all Marketers and Optimizers are going to have to get use to and start using on a regular basis. Not only are microformats great for importing information from site to site, Google has adopted microformats into there search engine. So are microformats going to be the next major form of SEO and marketing. With Google's implementation of microformats it is only a short time for other major search engine to completely adopt microformats. One of the biggest uses for microformats is the hCalendar markup. hCalendar Markup Why is this so important for people to use? Well it is simple most calendars have a import event area don't they. Well before microformats, importing a calendar event was somewhat hard. First you had to get a script that ...

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Schema & Microdata

What are schema's and what is microdata? Most webmaster/developers have been using HTML tags to build website such as Heading tags. For instance a H1 or H2 tag tells a browser that these are heading 1 and heading 2. They would be coded something like this. SomethingSomething Now how do you know what is in that H1 tag? Well you would see in the browser a big Something. So you as a person can read this and tell what it might be but what about a search engine like Google, Yahoo, or Bing. Well lets take this example for instance what if inside the H1 tag was a img or a movie. What would the search engine see? Well they would see the same thing as if they were ...

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Meta Tag Examples

Meta tags are one of the most valuable parts of SEO. There are many different kinds of meta tags that can be used. Most of these tags are quite significant to the amount of traffic a website will get and the placement a website will receive. Meta tags are HTML tags that provide information that describes the content of the pages a user will be viewing to search engines. Meta tags help search engine with displaying and placing your website within the search engines database. All meta tags are held in the head section of a websites code. Here is a list of meta tags you can use: Abstract Meta Tag Author Meta Tag Copyright Meta Tag Description Meta Tag Distribution Meta Tag Expires Meta Tag Keyword Meta Tag Language Meta Tag Refresh Meta Tag Revisit Meta Tag Robots Meta ...

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What are longtail keywords?

Every website should be optimized with Keywords. Your meta keywords are one of the many different ways that you can optimize your website for search engines. Most common keywords are pretty much taken so to say. What I mean by taken is that a lot of sites use these keywords, so it will be harder to get traffic through those keywords. For instance a really heavy targeted keyword might be "optimization." Now the average website really has no theoretical chance to make that keyword a big time boost its traffic. The reason for this is because there are so many website that have already used that keyword and most of the simple keywords. This is not to say that it isn't possible, just not likely. Even though it is not likely to be able to ...

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